About Start’in For Good

Your Partner for Sustainable Impact

What we believe in

“With over 25 years experience in building various categories of Food & Beverage in emerging markets for global companies, we aim to partner with you to build a successful brands providing more sustainable, nutritious and innovative food solutions”

Brigitte Zeller, Founder

Who is Start’in For Good

Food is under transformation and pressure from a new generation of consumers, from retail , from activists , from society to face the world and earth challenges. Opportunities could emerge from new technologies, new markets, new business models.

In Start’In For Good we want to contribute. We have the passion not only for tasty food but also for nutrition that can make a difference, supporting emotional and mental-wellbeing, sustainable innovation for a Future of Food for Good

We want to be your Exploring Partner to help you and your teams to craft your food ideas into growth innovation platforms with added value propositions that can transform your portfolio and create growth for a good and sustainable impact