Your food innovation partner.

With 25 years+ extensive experience in building various categories of food & beverage and for worldwide multi-national companies (Nestle, Unilever, Danone, Fonterra), Start’In For Good is here to support you and positively impact the Food Revolution.

How to START’IN with us?

Services

 
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Start 'up Advisor/Mentoring

Is your idea or technology solving a real consumer pain point?

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Incubator/Next Growth Categories

Where are the growth opportunities? How should your product portfolio look like to stay ahead of the competition?

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Innovation into Action

Do you have an innovation portfolio roadmap?

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Enter New Markets

What is the right product portfolio to enter a new market in Asia Pacific?

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Brigitte Zeller

Linkedin.com/in/brigitte-zeller

Brigitte Zeller is the founder of Start’In for Good and an F&B expert with 22 years of experience in the APAC region, including 15 years in Greater China. She has worked for prestigious and world-famous brands such as Danone, Unilever, Nestlé and Fonterra, leading brand transformation with the launch of new products, appealing to new consumer targets and driving innovation.

Brigitte is also holding a position of Senior Consultant at Healthy Marketing Team (HMT), the No.1 global expert network for brand strategy & innovation in nutrition industry.

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Innovation Advisor (AI) for IPI Singapore - a programme from Enterprise Singapore (ESG) to support small and medium enterprises (SMEs ) and startups in their innovation efforts to accelerate growth.

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Brigitte is a Six 'I's Certified Licensed Practitioner in Innovation to unleash your innovation potential

Testimonials